GENIUS Mom & Baby

Unique prenatal and postnatal formula for pregnancy and breastfeeding. Beneficial for the developping child and newborn, as well as for the mother. Provides essential nutrients for the development of the brain, nervous system and eyes of the baby during pregnancy and of the newborn during breastfeeding. Will prevent pregnancy induced depletion of DHA stored in the mother which is associated with post-natal depression. Highly concentrated in Omega-3 DHA, EPA, AA & GLA… Highly concentrated, great tasting with fast acting visible results.

Pharmaceutical grade quality.

Does not contain artificial colours, flavours, sweeteners or preservatives. 100% natural.

Natural Product Number (NPN): 80001376

CERTIFIED IFOS / 5 STAR RATING: IFOS sets the world’s highest standards for fish oil safety, purity, quality, potency and freshness.

Medicinal ingredients: 1 teaspoon contains:

• Wild Tuna oil (Thunnus Alalunga) 2000 mg
• Wild Fish oil (mackerel,anchovy, sardine) 2000 mg
• Borage oil (Borago officinalis) 300 mg
• Organic Flax seed oil, cold press (Linum usitatissimum L.) 640 mg
• Soy Lecithin (Glycine max, bean) 30 mg         Providing: Phosphatidyl choline 9 mg
• Vitamin E (d-alpha- tocopherol) 27 iu / 18.18 mg

Each teaspoon provides:

OMEGA-3

• Docosahexaenoic acid (DHA) 730 mg
• Eicosapentaenoic acid (EPA) 450 mg
• Alpha-Linolenic acid (ALA) 320 mg

OMEGA-6

• Gamma-Linolenic acid (GLA) 60 mg
• Linoleic Acid (LA) 180 mg
• Arachidonic acid (AA) 30 mg

Non-medicinal ingredients: Natural orange flavour, rosemary extract, antioxidant blend (mixed tocopherols, ascorbyl palmitate,citric acid).

Properties of the ingredients

Wild tuna fish oil: Docosahexaenoic acid (DHA): an omega-3 fatty acid, is mainly concentrated in the brain and retina cells. It has been recognized as essential for infant brain development and retinal function. Studies of preterm infants have shown the importance of dietary DHA in learning. DHA has further been shown to play an important role in treating ADD/ADHD.

Eicosapentaenoic acid (EPA): also belongs to the omega-3 family and is essential for the production of anti-inflammatory compounds. DHA and EPA are found primarily in cold water fish such as mackerel, sardines, anchovies and tuna.

Wild fish oil blend: mackerel, anchovy and sardine.

Borage oil: Omega-6 fatty acids, particularly dihomo-gamma linolenic acid (DGLA) and gamma linolenic acid (GLA), the precursor to DGLA, also play an important role in healthy brain function. Researches have shown a DGLA deficiency in children with hyperactivity. Valuable quantities of GLA are found in borage and evening primrose oil, with borage being the richest source, containing 20% GLA.

Certified Organic Flax seed oil: Another omega-3 fatty acid, alpha-linolenic acid (ALA), is found in high quantities in flaxseed and flaxseed oil. ALA is the parent omega-3 and precursor to EPA and DHA. Experimental studies have shown that ALA supports learning and memory. ALA is metabolized into DHA, providing additional benefits to the brain.

Soy lecithin: Rich in Phosphatidyl choline (PC) which can be found in soy lecithin, is a component of all cells in the body. It also acts as a source of choline which is the starting material for the synthesis of acetylcholine, a neurotransmitter involved in learning and memory. Studies have shown that supplementation with PC helps in learning and memory.

Vitamin E: a valuable additive to any EFA oil, as it helps prevent oxidation of the oil.

None.

• Essential during pregnancy and breastfeeding for a healthy child and mother
• Helps prevent and fight post partum depression
• Aids in the development of the brain and nervous system in the child via the breast milk

Pregnant and breastfeeding women: Take 1/2 to 1 teaspoon daily.

(Refrigerate after opening)

1-Is Genius Mom & Baby the same as a prenatal vitamin?
No, prenatal vitamins do not usually contain EFAs (DHA and EPA), when they do; the quantities aren’t sufficiently high to fully be sufficient for pregnancy. GENIUS provides essential nutrients such as EPA, DHA and PC that optimize brain and eye development. It is recommended to take both prenatal vitamin and Genius mom & baby in order to completely cover the mother and baby’s growing needs.

2-Should I be worried about contaminant found in fish?
Not with Nutripur! All of our oils are rigorously tested for contaminants and toxins (pesticides, solvent residues and heavy metals) and rated by a third party international organization IFOS to ensure that GENIUS is pure and safe. GENIUS always receives a 5 on 5 star rating with its IFOS certification!

3-How can your fish oil be free of mercury if it comes from fishes, like tune, which are known to contain a lot of mercury?
To obtain the essential fatty acids (DHA & EPA) from tuna or any source, an extracted process is involved. Tuna oil can therefore be purified and is not comparable to food. In addition, every batch of Genius produced is tested and rated by a third party international organization IFOS. GENIUS always receives a 5 on 5 star rating with its IFOS certification! Which means it is analyzed and has surpasses the industry standards for contaminants (Total PCBs, Dioxins, Furnas, Dioxin-like PCBs, Mercury, Lead, Arsenic, Cadmium, etc.).

4-I read that Borage Oil can contain a harmful substance called pyrrolizidine alkaloids (PAs).
Yes, borage can contains the PA liver toxin. Pyrrolizidine alkaloids (PA), also very common in teas, leafy greens, spices, flower, honey, etc. The borage seed, which is the part of the plant we use to create our oil, usually contains residual to no amounts of PA. Nevertheless, Nutripur is very strict on purity and safety which is why we test our borage oil for PA to ensure the safety of GENIUS. Our oils are also tested for other toxins and heavy metals and IFOS certified. The borage oil we use is safe and is part of the synergy which makes GENIUS potency so remarkable.

5-Does Genius contain any food coloring or artificial flavours?
No, Genius does not contain any artificial colours or flavours. To make it more palatable for kids we have added stevia and natural orange extract flavor.

6-What are the signs of omega deficiencies?
-EYES: Dry, itchy eyes.
-HAIR: Dry, brittle, dull or lifeless hair, recurrent dandruff and hair loss.
-SKIN: Dry, cracked, rough, itchy, flaky, or ‘bumpy’ skin.
-NAILS: Slow growing, soft, splitting or fraying nails.
-EARS: Excessive earwax buildup.
-EMOTIONAL SENSITIVITY: longer or more frequent periods of low mood, anxiety, irritability, mood swings.
-CIRCULATION: Cold hands and feet
-BRAIN FUNCTION: Distractibility, poor concentration and difficulties holding information in mind.
-TIRED: Daytime fatigue and difficulties with sleep (especially settling at night and early waking).
-DEHYDRATION: Excessive thirst and frequent urination.

7-I forgot to put my Genius liquid in the fridge last night, is it still good?
A single night without refrigeration should not affect the product unless it has been exposed to intense heat. Several days without refrigeration can cause changes in the stability of the oil and make it unusable. In this case, it’s better to discard the bottle. Note that the bottle does not need to be refrigerated before it has been opened.